Outside my day-to-day support of Korean facing business and
clients, I am drawn to ponder on issues and drill deep. I other words research,
investigation and then providing commentary on the direction of Korean business
from trends inside Korea to Korea-facing international operations.
An example of this process, several years ago I coined the
term K-lobalization (Globalization with a
K for Korea) as I saw the trend when Korean firms boldly promote their own
unique management style and corporate culture internationally and across many
markets. A recent manifestation is organization-wide, corporate-directed mandates....
from core value, vision, and management training directives to most recently
how they should brand or even target specific consumers in local markets.
Usually these programs are expected to be unchallenged and accepted without
question by overseas teams—at times not in the best interest of the local
operation.
This said, a new topic, which has my interest, was touched
upon in May 11 edition of Everything Korea… there I argue a key challenge in
Korean success with startups and innovation was “culture.” I would like to expand this perspective more
broadly to be the “culture” needed to foster the Creative Process in general. In fact, this is the first of three commentaries on the topic.
Let me explain. What
has evolved in America regarding startups, tech, and innovation is they tend to
hub in cities with diversity and strong counter-cultures like Boulder,
Colorado, San Francisco, Austin, TX, and NYC, although more and more scenes are
emerging in Nashville, TN or here in Golden, CO…
Nuff said…Edgy
Austin and Jack Kerouac
Within these communities I have witnessed an amazing synergy
not only in day-to-day interactions and dialogue, but also in resources. Actually spending an hour and listening to
the chats and even pitches for Angel Funding in edgy Caffe Centro on a South Park
Street in San Francisco (the couple of blocks once referred as the Tech Ground
Zero and where concepts like Twitter were launched and well as scores of tech
companies and startups now call home) one quickly sees why locating in one of
these scenes is key. In fact, showing
how widespread, I frequently hear similar coffee shop launch pitches in Golden,
Colorado.
Let me explain more in detail.
As academic Richard Florida points out in The Rise of the Creative Class,
creatives as a group reflects a “powerful and significant shift in values,
norms, and attitudes.” He clusters this attitude to be:
1) Individualism
2) Meritocracy
3) Diversity and Openness (which can translate to gender,
sexual preference, race and my favorite “personal idiosyncrasies”.)
Of course those familiar with the Korean workplace and by
this I don't mean only the larger organizations but even most progressive firms,
recognize there is a huge disparity from these “creative” norms.
For example, in contrast to the individualism within the creative
class, in Korea we find deeply rooted collectivism where the group is the
primary unit of reality and the ultimate standard of value.
In collectivistic societies, group goals take precedent over
an individual’s objectives. This view does not deny the reality of the
individual, but, ultimately, collectivism holds that one's identity is
determined by the group(s) with which one is affiliated.
Collectivistic cultures also require that individuals fit
into the group—and “conform.”
Noting this, outside values, norms and attitude, perhaps the
gap between US and Korea that also occurs is in “risk mindset.” Today the American entrepreneurs, angel
investors and VC who launched Facebook, Twitter, Instagram, Linkedin, Square
and now Super continue to look for, invest and provide mentorship and guidance
to what they hope will be the next success story…. In most cases they are
investing resources in multiple ventures….
This said they know and accept that failure is part of the
process…. As Biz Stone (co-founder of Twitter, and an early investor in Square,
Medium…and a bunch more) said at SXSW on his most recent work… “the failure of one venture, Jelly, led to
success at a venture, Super.me ”
So getting back to
Korea the real challenge is not in lack of ideas or topnotch talent, but in
allowing and fostering a culture of Diversity and Openness, an acceptance of
failure, and tolerating and even embracing non-conformity.
The good news…. I would not give up on Korea and a creative
culture. More of my thoughts on this in
the next episode of Everything Korea. I even will propose a roadmap for
grooming creatives in Korea.
So until next time…
Links
The Rise of the Creative Class
Biz Stone’s Super.me https://super.me
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