Hyundai Way: Transformation

 After months of writing, interviews, and client work, Hyundai Way: Transformation Edition is now complete.      https://bridgingculture.com/?page_id=504

10 chapters and the four frameworks I’ve been using with clients to make sense of where Hyundai Motor Group and Korea are going. 

It’s a working manual for the people I sit across the table from: executives, business development leads, investors, suppliers, dealers, and Korea-facing teams who need to make decisions, 

What you’ll actually use:

The Work Funneling Model. How Boston Dynamics, Waymo, Motional, 42dot/Pleos, HTWO, and Supernal fed each other. 

The Manufacturing Flywheel. HMGMA Metaplant, hyper-casting, E-GMP, AI quality inspection. Why the Georgia plant is a strategic asset, not a tariff hedge.

The Tariff Decade. Section 232, the $21B preemptive shield, the quiet USMCA renegotiation, and what I tell clients about the next 10 years of Korea-US trade.

Three Generations, One Architecture. Chung Ju-yung built capacity. Chung Mong-koo built quality. Chung Euisun is building the future. The fourth generation is already in view.

If you’re negotiating with Korea, Hyundai, any of the chaebol, this is the framework book I wish I’d had 15 years ago.

Pre-order available on Amazon: https://www.amazon.com/dp/B0GRPDFVNF

 

Happy to send a draft copy to clients and longtime collaborators. DM me.

https://bridgingculture.com/?page_id=504

 

Don

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#Kia

#Genesis

#KoreaBusiness

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#ChaebolStrategy