I’m Don Southerton, and for over two decades I’ve advised executives, teams, and organizations navigating the complexities of Korean global business.
With the release of my newest book, Korean Business: Challenges and Solutions – 25 Workplace Hints for 2025, I’ll be sharing a special 7-part Mini-Series.
Each post will highlight a practical, real-world “hint” to help leaders and teams succeed in Korea-facing business—from decision-making and hierarchy to trust-building and cultural nuances.
Follow along in the coming days for exclusive insights from my book
Hint #2 – Reading Between the Lines
In Korea, a polite “yes” doesn’t always mean agreement.
It may mean: “I hear you.” “I’ll consider it. And “ if possible,” Or even, “I disagree, but won’t say it directly.
The key is to listen for what isn’t said—hesitations, vague phrasing, or repeated deferrals. Learn to interpret these nuances, and you’ll avoid costly misunderstandings.
Cross-cultural success depends on hearing the context behind the words.
From my latest book.
https:// www.bridgingculture.com
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