South Korea's LG Electronics has started to change around 5,000 outdoor ads as a part of its efforts to promote "premium LG" brand in 150 countries worldwide.
Changing the existing outdoor ads will be completed in 2006.
An article in the Korea Herald noted that last year the electronics company set up a "brand communication guideline" to better compete in the world. And this year, the company differentiates its advertising strategies: a global company with cutting edge IT products abroad while enhancing its brand recognition as "premium LG" at home.
The new LG Electronics ads will focus on two groups of products: plasma display panels and mobile handsets.
LGE said products, humans and lifestyle will be the three major components of its ads design, to make consumers recall "Life's Good," the company's slogan embraced last year for promotion in overseas markets.
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