Outback Steakhouse Success Model Works Well in Korea

To many westerners visiting South Korea for the first time, they might be surprised at the popularity of American-based food and beverage.
One of the recent successes is Outback Steakhouse.

The chain's Chief Operation Officer Paul Avery recently visited Korea as it opened its 67th store--only eight and a half years after starting up business.

Why is Outback so successful in South Korea?
Entrepreneurialism...
Avery notes that the firm's business model to divide responsibility and profit has worked well in Korea. Outback Korea is the most profitable among the family restaurant company's overseas branches, accounting for 50 percent of the profits earned by overseas branches in 21 countries, with 67 out of 145 stores worldwide.

Avery points out that Outback system of sharing profits is key. At Outback Korea and in the U.S., managers need to initially invest in the business to be eligible to share in the restaurant's profit. Thanks to the system, Outback Korea has succeeded in adapting itself to the Korean market and maximizing the management of stores.