Each year the heads of Korean big business herald in the New Year with company proclamations. I see these messages as insightful into the Group's corporate culture and its direction for the upcoming year.
Here is the Samsung Group Chairman Lee Kun-hee message for a "truly global enterprise."
In his New Year's speech released to the press in advance on Friday Dec. 30, Lee said that Samsung should become a global business leader by building its worldwide reputation.
This year, we should build up second Samsungs in many foreign countries, and should make more no.1 products in order to be settled as a truly global company, he said in the statement which will be announced to the ALL the group's employees on Monday.
To do this, we have to speed up the decision making process and the research and development process, and have to improve our soft power, such as design and brand image.
Building other Samsungs means making it a top brand in foreign countries, at the same level it is conceived in South Korea.
In the new years statement, Lee also selected change, innovation, and creativity as the keywords for 2006.
When change, innovation and creativity settle as our corporate culture, we will be able to power the nationÂs economy as a leading global company, he said.
Until now, Samsung has long been chasing advanced companies but now the position is reversed and we are being chased by them [Sony], he said. We still have a long way to go, and the competitors are joining forces to fight with us. Now, we have to get off from the easy road where we have followed others. We have to take on the rough position of making a new road by ourselves.