By Don Southerton, BCW Editor
I learned much about sustainability from the major Korean Groups that I support. They all have strong CSR and sustainable future initiatives. Moreover, Korean Confucian tradition finds people rooted to the land as stewards.
I see Chipotle as a brand that's core values embrace sustainability. They are highly engaged in local sourcing when possible. Notwithstanding the spicy flavor of the burritos, which will appeal to Koreans, the brand aligns on many level with Korean well-being, Green, and as noted sustainability.
Chipotle would do well in Korea. Their leadership would be find the market not only lucrative, but boldly embracing Chipotle values...
Check out this video.