By Don Southerton
As a disclaimer, the viewpoints of this report
are solely the opinions of Don Southerton and Bridging Culture Worldwide.
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| Kia Motors America |
I support a number of Korea-based global
organizations. Many are in the automotive sector. This is because the top
Korean auto maker (Hyundai and Kia Motors) has a huge overseas operations and
the auto sector requires extensive infrastructure and staffing to support their
network, including parts, sales, marketing, logistics, manufacturing, finance,
R&D, design, legal, and compliance with a myriad of local, state and
federal regulations.
Moreover, tier 1 vendors and suppliers now
support the carmakers. This creates the need for these third party partners to
better understand the mindset and corporate culture of Korea-based firms, such as
Hyundai and Kia Motors.
First reported in 2010 and updated again the following year,
I prepared a case study sharing how Kia Motors America, a subsidiary of the
Hyundai Motor Group, highly proactively provided their team with support. This
included Korean culture training for new employees and ongoing Korean
cross-cultural workshops for the team.
For over 7 years and in cooperation with KMA’s
Human Resource Organizational Development team Bridging Culture Worldwide has offered
multiple week sessions of Korea 101 and 201 cross-cultural training. Program lengths
vary to accommodate schedules but usually the first 6 weeks focus on history, Kia
heritage, and popular culture. A second six weeks program looks at the modern
Korean workplace and its norms, practices, and expectations.
In May 2013, we extended the training outside
the corporate offices in California to a well-received web-based program
offered to Kia Motors’ ever-growing US nationwide team.
Kia has also provides ongoing support and
coaching to key management and leadership. This includes Korea culture coaching
to new non-Korean executives. Here we share Korea’s heritage, Kia history and
corporate culture, workplace expectations, and etiquette, while providing answers
to questions that surface day-to-day. We also prepare executives for their
first visit to Korea and the norms/ expectations for meeting with senior Korean leadership
and high-level meetings at Kia Motors HQ, R&D Center, etc.
Over the years we have supported KMA marketing
teams, public relations, service, product planning, HR, legal and strategic developments
teams. Our support has been diverse from working with Kia technicians competing
in Kia Motors Company’s Global Automotive Technical Skills Competition in Seoul
to sharing insights into the Korean workplace with university students working
as interns at KMA each summer.
In closing the key to the success of Kia
Motors America’s Korean cross cultural training has been the strong endorsement
of the firms’ CEOs, senior American and Korean management, and the HR and OD
team. As an organization they realize that their teams need support. In turn, we craft programs targeting their needs and flexible enough to meet demanding and ever-changing work schedules. Expecting
employees to “ get it” without training and coaching rarely works. We are proud
to work with Kia Motors and their team.
If you have questions on implementing a
program to support your team, please feel to contact us at dsoutherton@bridgingculture.com or call 1-310-866-3777
Copyright 2013 BCW
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