Saturday, October 12, 2013

An Update--Golf, New Urbanism, Garlic, Cars, and Digital

By Don Southerton, BCW Editor
From my previous post [LINK], I'm back from attending the PGA's President Cup in Ohio.  In 2015, the Jack Nicklaus Golf Club Korea will host the event. Look for updates as they unfold.

Over the years, I have worked closely with the developers of Jack Nicklaus Golf Club, NY-based Gale International on their Songdo, city of the future. My cover story on Songdo was recently highlighted in Korea magazine. I see Songdo as ever evolving and becoming a knowledge-based forward thinking hub of East Asia.

Over the past two years I have also advised top North America golf retailer Golfsmith International on entering the Korean market, plus I am working closely with Korea's Mad for Garlic on opening in the US and the ME.

What stands out is...
US brands and concepts do well in Korea, and Korean brands do well here in North America. 

BTW I still work extensively across the Hyundai Motor Group supporting Hyundai, Kia Motors, Hyundai Capital, Hyundai Glovis---to name but a few. In addition, I support a number of key digital and media partners, which over the years has become one of my areas of expertise. Take Note: I see digital and new media work culture as edgy and very cool. 

That said, regardless if its golf, forward leaning Songdo, garlic inspired cuisine, cars  or new media--Culture-- plays an incredible role. Sharing and communicating the nuances in workplace culture allow projects to move forward smoothly with no delays. In the worst cases, and without a strategy, coaching and support, expectations are not met, projects stall, deadline come and go, and often employee turnover is high with costs escalating. 

When needed, my role is to provide support, strategy, coaching and training. 

Pretty much here 24-5

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