|Photo Courtesy of Hyundai Motor Company|
A calming venue amid the hustle and bustle of Seoul and vibrant Gangnam, the MotorStudio is a showcase for the brand and product. In particular Hyundai Motor Company’s public platform connects the brand image and vision with similar and inspiring automotive-related design, artwork, and opus. I look forward to future visits to Seoul and watching the MotorStudio and the brand evolve over time.
Each floor of the six story building showcases aspects of the brand.
|Photos Courtesy of the Author|
For more Visit: http://motorstudio.hyundai.com/
About the Author Don Southerton
With a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications and articles centering on the Korean auto industry. His firm Bridging Culture Worldwide provides strategy, consulting and training to Korea-based global business, including long time support of the Hyundai Motor Group. His most recent publication is Hyundai Way: Hyundai Speed.