Monday, December 22, 2014

Korea Perspective: January 2015 Release

Korea Perspective
By Donald G. Southerton Publication Date: tentative January 2015

Korea Perspective is based on daily consultancy interactions in the support of the Korean automotive, golf, land development, Green sustainability technologies and retail sectors. Western overseas teams, as well Korean leadership and teams, have openly shared their challenges and pressing concerns along with the inner workings of their companies in the interest of improving communication. In turn, I have worked to provide a framework, strategy, and solutions.

About the new book
This book builds considerably upon topics shared in my two previous and well-received publications: Korea Facing: Secrets for Success in Korean Global Business and Hyundai Way: Hyundai Speed. In particular, the new book explores more deeply into issues many working for Korean based companies may experience. The target audience and focus is the ever- growing number of Westerners employed by Korean-based companies outside South Korea. This book will provide you with greater awareness into the Korean workplace and mindset.

Likewise, if your firm provides services or products to a South Korean overseas subsidiary or operation, this book will offer tactics to strengthen and maintain the relationship.

Finally, if your company has significant business in Korea, but leadership and headquarters are located in the West, we offer suggestions to key management on how to effectively deal with pressing issues and challenges that surface.

All in all, this book offers a roadmap to avoid the pitfalls, navigate around the roadblocks, and thrive.

About the author
Don Southerton has a life-long interest in Korea and the rich culture of the country. He has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism and early U.S.-Korean business ventures. Southerton also extensively lectures and writes and comments on modern Korean business culture and its impact on global organizations. He is a frequent contributor to the media (WSJ, Forbes, CNN Fortune, Bloomberg, Automotive News, Korea Times, Korea Herald, Yonhap, Korea Magazine, and FSR) on Korea facing business and culture. He heads Bridging Culture Worldwide a Golden, Colorado based company, that provides strategy, consulting and training to Korea-based global business.

The Author is available for interviews.

Don Southerton
c/o Bridging Culture Worldwide 811 Illinois Street
Golden, CO 80401 1-310-866-3777
Offices in Golden, CO; Irvine, CA; and Seoul, South Korea 


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