Communications, Korean Business, and Culture

Our culture determines how and to the degree information is shared and whether it is critical, to be ignored, inappropriate, or outside of our boundaries.

For example, in the West, we often use "low content" communications. Conversations are direct and can be confrontational. We require background information in the message—little is assumed as known—including why an issue may need to be deemed sensitive. Transparency means fewer boundaries, too.

Don Southerton

Within Korean organizations, the very nature of the Asian “high content” culture means less is shared in explicit verbal and open communication. Since teams foster long-lasting relationships much is shared informally within their circle of close trusted colleagues, and much is also accumulated knowledge, so issues require little explanation or even discussion.


When something is seen as a sensitive issue or an issue with strong boundaries, an individual may steer clear of openly sharing, especially if they feel that sharing belongs to a certain group and not them.

 If pressed by a senior, they then rely on non-verbal signs such as tone of voice, facial expressions, body language, and so on, Koreans can look for meaning and understanding in what is not said.

A firm “no” or rejection of an idea or plan can be interpreted from these non-explicit communications. Most westerners miss this—waiting for a verbal or written No or Yes.

Understanding the Korean and Western perspective is vital for global organizations. No Culture is right or wrong, just different. My work centers on providing such support, mentoring and solutions.


I look for your comments, feedback, and thoughts, as well as, business inquiries.

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