SunAFood, one of Korea’s major local food service franchise companies, will tap the overseas market into either Japan or the United States.
Despite the rush of multinational food chains in Korea (TGIF, McDonalds, Starbucks, and, Yum Brands) no serious attempt has been made by Korean food chains into the global market.
In preparation of entry into the foreign market, SunAFood opened its a prototype Korean restaurant ``Yookban’’ in central Seoul, last week.
In Korea, SunAFoods is the fifth largest food service chain after Tony Roma’s, Spaghettia, Mad for Garlic, and Pepper Lunch.
Yookban, which combines two Chinese characters meaning meat and rice.
In Seoul , Yookban’s interior design and service are very modern and targets customers in their 20s and 30s.
Among Korean foods, the company chose grilled meat and rice as the main menu, both of which are the most popular Korean foods among foreigners.
Modeling Italian tapas-style dining, the restaurant serves different Korean barbecue dishes so clients can enjoy various grilled meat. It also serves different types of rice.
The company added that it hopes Yookban will become successful overseas and contribute to promoting a positive national image abroad.
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