Cost of Olympic Television Coverage

In an earlier article, I noted Korea's top global corporations (Samsung, LG, and Hyundai) have embraced marketing the Athens’s Olympics. Millions around the world will watch the Athens’s Olympics. Television coverage rights are costly. NBC will spend over $793 million. Japan broadcasters will spend $155 million. Among the top global spenders is Korea where its Athens’s Olympic Korea Pool (AOKP) will spend over $15.5
The total revenue for televisions rights exceeds $ 1.5 billion.