For the month of September I'll be posting some hints and thoughts on effective Korean global business
Before sending a team member, client, associate, future vendor, etc. to Korea for the first time, provide them with training. More specifically, go beyond the details of the project and ensure they have the skills and understanding of Korea 2.0. I'd also make sure they have some background on the Korean partner’s company culture. For example, Samsung is very different from Hyundai, which is different from Lotte. Norms even vary within the segments of the larger firms—some are more global while others are more rigid and traditional. Each requires a unique understanding.