The Hyundai Way--Some Questions and Answers

By Don Southerton, BCW Editor

Lots of interest in my new book The Hyundai Way.  Here is a FAQ that shares some common questions I'm often asked by friends and colleagues. Lots of interest in US, globally, and in Korea, too.

Q-Where can I get a copy of the book? A-Not yet, I’m still writing. To connect with readers, I’m been sharing the process over the past year through emails, blog posts and social media like Facebook, Twitter, and LinkedIn. I’m also circulating early drafts to get feedback and comments.

Q-Then, when will the book be released? A-Lots depends of funding. So far, I’ve covered research and writing costs. If funding can be obtained from the Hyundai Motor Group or similar interested party, I can dedicated more time and effort.

 Q-Can we see an outline of the book?  A-Sure.

Dedication

Acknowledgements

Foreword

Chapter 1 Quest

Chapter 2 Korea and its Culture

Chapter 3 Hyundai Heritage

Chapter 4 Defining The Hyundai Way-- Past and Present

Chapter 5 Brand and Vision

Chapter 6 Looking Forward—Beyond Quality and Design

Appendix The Hyundai Motor Group

Bibliography

Index

About the Author

Q-I’m told writers need a finished manuscript for a publisher to consider, etc. A-Yes, that’s common for first time authors. The Hyundai Way will be my 10th publication. Copies of my other books are available both in hard copy and in eBook. My body of work included academic, non-fiction, and historical novels. These books have been self-published through services like iUniverse, through private publication firms, and in academic press.

Q-Why not contact a major publishing house? The topic seems to be of broad interest and you seem uniquely qualified. A-We have been in contact with several of the leading publishing houses. That said, I’d rather collaborate with the Hyundai Motor Group. In the past, I’ve worked with Korean teams on projects and I understand the process.

 Q-Is a proposal available for review on costs for publishing the book? A-Yes, I’d be happy to share.

Please email dsoutherton@bridgingculture.com