With the introduction of Genesis Motors Company in premium luxury car segment as well as the Hyundai Motor’s IONIQ, part of an expanded model lineup of hybrid and electric vehicles, many in the industry see these as bold moves by the Hyundai Motor Group and it leadership. Actually, it is but the latest chapter in a story and a legacy reaching back decades. Don Southerton, April 2016
In 1991, the Seoul Hyatt Hotel was the site of the launch of a new mid-sized SUV, the Hyundai Galloper. A pet project of future Hyundai Motor Group Chairman
Chung Mong Koo at the time no one felt the Galloper could dislodge the Ssangyong Korando, the popular and dominant SUV in the Korean market. That said, it would take only a year for the Galloper to surpass the Korando. To many this would be but the start of what would become the Galloper shinhwa--myth and legend.