A commentary on Korean global business and popular culture.
Tuesday, April 19, 2016
Everything Korea, April 18 Episode: the Toolbox, a Global Approach, and Creatives
This week I’d like to share three reports. All focus on Korea business. All easily accessed…read or download
….From the Korea-facing Global Business Toolbox: Strategies and Tactics
This report shares my recent thoughts on top strategies and tactics for tackling Korean facing global business. Note global is emphasized, since working outside Korea within local subsidiary operations is my primary focus and specialty.
This Case Study provides a roadmap and best practices to their Korean management and overseas divisions. This includes new Korean brands eager to launch their products and services outside Korea. The study is also applicable to those established Korean brands already in overseas markets who could benefit from benchmarking “what works” and “what doesn’t.”
Oh, one more thing, in case you missed The Hyundai GalloperShinhwa, Myth and Legend, it is now available. Just go to http://unbouncepages.com/galloper/
Here’s a short lead into the article.
With the introduction of Genesis Motors Company in premium luxury car segment as well as the Hyundai Motor’s IONIQ, part of an expanded model lineup of hybrid and electric vehicles, many in the industry see these as bold moves by the Hyundai Motor Group and it leadership. Actually, it is but the latest chapter in a story and a legacy reaching back decades.
For questions raised, Stacey, my personal assistant at email@example.com can coordinate a time for us to chat by phone or handle by email.