WSJ: Southerton Advises Non-Koreans in Overseas Korean Offices

The Wall Street Journal Korea Real Time blog and journalist Evan Ramstad did a wonderful job sharing insights into our newly released book Korea Facing: Secrets for Success with Korean Global Business. For the full article and interview, go to:
http://blogs.wsj.com/korearealtime/2013/01/14/southerton-advises-non-koreans-in-overseas-korean-offices/

Southerton Advises Non-Koreans in Overseas Korean Offices


January 14, 2013, 6:50 PM KST

By Evan Ramstad

As we’ve noted in the past, the canon of English-language books that explain South Korea’s contemporary life and culture for people doing business here is quite small.
But there’s a niche that’s even smaller: advice books for non-Koreans who work for Korean companies in other countries.
Don Southerton, a U.S. business consultant, has written several publications centering on the Korean auto industry, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures. His firm, Bridging Culture Worldwide, provides strategy, consulting and training to businesses that are working in South Korea.
Just a few weeks ago, he published his latest, an e-book and paperback called “Korea Facing: Secrets for Success in Korean Global Business.”
With it, he has flipped the tables to look at the challenges that non-Koreans face working in the overseas offices and subsidiaries of Korean firms. The book is available in e-book form for Amazon’s Kindle, Barnes & Noble’s Nook and Apple’s iPad devices.

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