Hyundai Way: Hyundai Speed, Part 3
Part 3 Hyundai Heritage A company’s initial culture is usually determined by its founder’s mindset—the person’s values, beliefs, preferences… Jim C. Collins, author Built to Last and Good to Great Chung Ju-yung—Hyundai Founder and Honorary Chairman Growing up in rural Korea during the Japanese Colonial era, the future founder of Hyundai, Chung Ju-yung, exhibited entrepreneurialism early in life. Breaking free from Korean agrarian tradition that the eldest son remain at home to tend the family lands, young Chung’s desire to enter business led to his operating a rice store and then an auto repair business while still a young man. Following the liberation of Korea from Japan in 1945 and unshackled by draconian Colonial rule, Chung Ju-yung re-entered the auto repair business and soon after formed a construction company. He named these businesses Hyundai , which means Modern . The Early Years After several years of prosperity and capitalizing on expansion opportunities...