The Hyundai Way--Sneak Preview Cover Art
An early version of cover art for the new book on Hyundai culture and global success mindset.
Posts
Cars, Coffee, Golf, Culture, and Korea 2011
By Don Southerton, BCW Editor April 2011 I’ve just returned from a trip to Korea. Although my daily work centers on Korea-facing global business, much of which is outside Korea, my time in Seoul and the surrounding area keeps me current on Korea’s ever-changing workplace and society. Some things stay constant over the years like non-stop public works construction, new residential high-rises, and office building projects. The Korean people are always warm and friendly, too. So what’s new and different? Cars. Hyundai Motors and Kia Motors new designs continue to shine. I was especially impressed by the new Hyundai Grandeur (badged the Azera in the U.S. market). The Grandeur stands out on the streets of Seoul. Regarding the Korean car market, with GM Daewoo now renamed GM Korea, the Chevrolet brand was in a number of high profile locations like COEX and Incheon Airport. More surprising the former GM Daewoo dealers are boldly marketing the Chevrolet brand in cool s...
Coming Soon: BCW Commentary--Korea 2011 Coffee, Cars, Golf, and Culture
By Don Southerton, Editor I'm just back from Korea and my commentary (due out in a few days) will cover Korea 2011--Coffee, Cars, Golf, and Culture. In the meantime.... I devoted lots of time on my recent trip to the franchise industry in Korea. Some continue to be wildly successful. One that stands out was Paul Basset Coffee with 6 high profile and very upscale shops in a city with literally thousands of coffee shops. Paul Bassett Ferrum Tower, Seoul Chic, upscale, trendy, and about $4 for a small cup.