Thoughts on Korean Business by Don Southerton

As a trusted friend constantly reminds me, “Don, you look at situations differently—from a Korean perspective—then provide us with solutions and workarounds.” Others, too, like to refer to me as a Korea Whisperer. This noted, it's important to determine the best business tactics and strategy from a cultural perspective, as well as keep in mind the norms that come into play in day to day business. Ensuring success and sustainability in dealing with Korea-facing business partnerships will require well-communicated expectations and a 2020+ cross-cultural understanding. In particular, any business plan and strategy needs to consider not only the differences in the cultural realities between the West and Korea, but also the unexpected such as COVID-19. This is where I can help as a Korean business advisor—providing solutions and perspectives—echoing my opening statement. Questions? I’m also open to discussing new opportunities.

Salt Lake City, UT  ( Restaurant News Release )  Although the pandemic isn’t yet behind us, Utah-based  ROXBERRY JUICE CO.  (founded 2008) has seen a steady growth in sales. Brad Davis, Founder and CEO noted, “Our systemwide same-store sales are up about 35% over last year. We’ve done extremely well in spite of the pandemic.” Davis also shared that with concerns over health many now see the importance of adding nutritious and vitamin packed smoothies, juices and healthy açaí bowls to the diet. Earlier this year Roxberry Juice announced  plans to expand internationally  into South Korea, Asia, and the Middle East.   About Roxberry Juice Co. There are a great number of food choices out there, but when it comes to Fresh Juices, Smoothies, and Açaí Bowls, the best choice is Roxberry. This is because Roxberry pays attention to the things that matter; the ingredients. From 100% natural juices to real fruits and veggies, Roxberry ...

Many thanks  Branding in Asia Magazine  for the great article.  According to a recent survey conducted by Korean business and market entry advocate Bridging Culture Worldwide in partnership with Tierra Advisors, the mood is upbeat in the South Korean food and beverage industry as the country looks ahead to life after COVID-19. The bilingual survey, which was conducted from April through mid-May 2020, polled a mix of domestic Korean F&B teams and leadership as well as Korean foodie influencers and business entrepreneurs, asking their views on opportunities for F&B growth and expansion over the next year. According to the findings, in a lead question on the general mood, a 60 percent majority surveyed shared an overall positive feeling toward the F&B market for 2020-21, said the two organizations. Additionally, the survey found 38 percent responding “Very Likely” or “Likely” to expand their business in 2020-21. In contrast, only 10 percent responded...