Thoughts on Korean Business by Don Southerton

On the chance you have not had the opportunity to read the interview, I have added the link. https://www.koreatimes.co.kr/www/tech/2023/10/419_361625.html Chung Euisun, executive chair of Hyundai Motor Group, speaks during an award ceremony as he was awarded the “Visionary of the Year” from Newsweek’s 2022 World Automotive Disruptors Awards at One World Trade Center, April 12, 2022. Courtesy of Hyundai Motor Group ‘Hyundai Way’ author discusses carmaker's adaptation in EV era By Baek Byung-yeul Hyundai Motor Group is moving from being a fast follower to a game changer by leading innovation through a fast transition to electric vehicles (EVs) in the era of autonomous driving and electrification. In addition, the company is transforming its role in mobility, which is expanding to include robots, air taxis, purpose-built vehicles and hydrogen cars, according to Don Southerton, a business consultant and author, Thursday. Southerton, CEO of U.S.-based consulting firm Bridging Culture Wo...

  The Korean Business Insider October  2023   Just a reminder before we jump into this week’s newsletter…I am available and open for new clients and offer complimentary consultations.  Text or call  310-866-3777   Earlier this year, I wrote about the importance of being an “insider in Korean business.”    By that, I meant, one who understands a partner’s internal workings and ways of thinking.   To elaborate, a trusted insider can be defined as an individual who possesses extensive knowledge and connections within various related business sectors on a global scale, including Korea.   They can also leverage their network to consult with other experts when necessary.   Finally, Companies often depend on the knowledge of their insiders to provide prompt solutions, especially when urgent requests are made by top management at any time of day or night.   I’ve often been engaged to expedite, revive, or resolve stalled or pr...

  I’m thrilled to announce the Third Edition of the best-selling  Hyundai Way Hyundai Speed  is now available on Kindle in e-book and paperback. The Third Edition adds new cultural insights into Hyundai, from its rise to a leader in automotive production, to now as a Smart Mobility provider, and the transition from a fast follower to a global game changer. Link  

I am often brought into Korean business ventures by Korean groups with global operations or Western companies engaged in the Korean market.   This can be early stage or later when issues surface. I prefer the former—early stage—and with years of work and insights, I can address concerns before they occur.  Frankly, more often than not, I am brought in after issues have surfaced… and there is no quick fix.  That said, without skilled and culturally sensitive intervention, the situation may only get worse. So, regardless of the situation, I offer a complimentary consultation. Let's chat via video conference or phone.  Just let me know what works best for you. Dsoutherton@bridgingculture.com   or 310-866-3777 ###