Feast or Famine? It Has One Root Cause
Listen to the audio version February was great. April and May were awful. Same business, same offer, same market. Nothing changed except one thing: in the weeks up to February, you'd been doing daily outreach consistently. Then you went head-down delivering. Outreach stopped. The pipeline dried up. By the time you noticed, it was already too late to fix quickly. It wasn't a bad business. It was a feast-or-famine cycle , and no system to break it. I used to think this was just how business worked. Great month, dead month, great month again. Roll with it, that's the nature of the game. It's not. Here's the root cause: when you're the one doing outreach, content, follow-up, and delivery, something always gets dropped. And outreach is always the first thing to go when you get busy. Which means your pipeline only fills when you have time — exactly when you need it least. The math is brutal. If it takes 60–90 days for a lead to go from first contact to closed dea...