GM Daewoo may lose its brand name in Europe,
GM Daewoo Auto, Korea's third-largest carmaker, as parent General Motors is considering selling Daewoo cars under the Chevrolet nameplates in the region.
GM Daewoo exports its cars under the Daewoo name to Europe and Southeast Asia. In other overseas markets, the carmaker has used General Motor's other brand names such as Chevrolet and Suzuki.
The French newspaper Le Figaro said Wednesday that GM's management has already decided to switch to Chevrolet.
Reuters reported on Tuesday that General Motors plans to build Chevrolet into a worldwide brand. The source said GM will confine the Daewoo brand to the domestic Korean market.
According to the Korean Herald the recent reports have fueled concerns in Korea that General Motors may use the Korean affiliate only as a production base for exports.
GM Daewoo exports its cars under the Daewoo name to Europe and Southeast Asia. In other overseas markets, the carmaker has used General Motor's other brand names such as Chevrolet and Suzuki.
The French newspaper Le Figaro said Wednesday that GM's management has already decided to switch to Chevrolet.
Reuters reported on Tuesday that General Motors plans to build Chevrolet into a worldwide brand. The source said GM will confine the Daewoo brand to the domestic Korean market.
According to the Korean Herald the recent reports have fueled concerns in Korea that General Motors may use the Korean affiliate only as a production base for exports.
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