Strategic Vision, a San Diego based research firm released its fall 2004 Total Value Index™ (TVI).
The study measures new owners sense of value in their vehicles by factoring all economic issues against the quality of the ownership experience.
The study shows that domestics manufacturers continue to have an image problem, as noted by Strategic Vision vice president Daniel Gorrell. In fact, the study suggests that American consumers perceive imports as excelling on expectations of reliability, durability and resale value.
Toyota Motor Sales had the most winners, four for Lexus (one a tie) and three for Toyota.
Korean imports had the second highest number—three for Hyundai (one a tie) and one for Kia. Hyundai Elantra was the leader in the small car group, Hyundai XG 350 in the mid sized car, and the Hyundai Santa Fe in the small SUV category.
The Kia Sedona won top honors in minivans.
Adding to a strong product experience for both were Toyota’s strong reliability, durability and resale value and Hyundai and Kia’s strong warranty.
More than 69,000 buyers rated the vehicles the best values in their segments:
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