Korean Department Stores Push Men's Cosmetics

Chosun Ilbo, a major Korean newspaper recently reported that Korea's department stores are setting up cosmetics and accessory corners exclusively for men.

For example, Hyundai Department Store’s COEX location is opening a specialty store for men’s beauty products on the men’s apparel floor. The store features male exclusive cosmetic brands such as Bulgari, Polo, Aveda, Clarins for Men, Hera Homme, Biotherm Homme and Lancome Homme.

Lotte Department Store opened an exclusive men’s accessory shop at its flagship store and at the Jamsil and Bundang locations on Aug. 30. The shops sell shirts, ties and a variety of men’s accessories such as purses, belts, hair accessories, keychains and colognes.

Are Korean men taking an interest in their looks?

One reason might be with a combination of the tight job market and a business enviroment that seeks and fosters younger vibrant men. Many men in their 30s, 40s, and 50s need to be seen at their best. So, many men now turn to comestics to enhanse their looks and reduce aging