LG Group spin-off GS launches branding campaign in Korea

Former LG Group firms, GS-Caltex Oil Corp., GS Retail, GS Homeshopping and GS Engineering & Construction Co. announced a month-long event to celebrate the birth of the new "GS" brand.

The four GS Group affiliates recently changed their names to "GS" following a split-up within LG Group.

The LG Group is now operating as two independent companies, each held together by respective holding companies. According to the Korea Herald, during April in Korea, the companies will hand out prizes that include 20,000 shares of GS Holdings Corp. stocks and even a small apartment in Seoul.

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