Korea's VVIP Market
Import car companies (BMW, Mercedes, Lexus, Audi) to Korea are focusing their marketing strategy for the so-called "very, very important persons" (VVIP),
According to the South Korean newspaper, Chosun Ilbo, BMW Korea held a separate launching event for its VVIP in Busan for two days just before holding an official event to celebrate the launching of its premium model New 7 series on June 13.
The company invited 100 VIPP customers and their partners who had bought more than three of the maker's cars to the event, where they took test drives in the New 7 series, took a yacht cruise, watched an opera performance and played golf.
Audi Korea also offered 150 customers who bought its luxury car A8 6.0 an opportunity to watch the opera Turandot in royal box seats at the Sejong Center for the Performing Arts.
Hansung Motor, the official sales office for Mercedes-Benz, plans to invite some 400 of its VVIP customers and Lotte Department Store?s premium shop Avenuel? s VVIP customers to its 20th anniversary celebration to be held at the Lotte Hotel on Friday.
Korean car maker Hyundai plans to launch its own line of high end in the future. Currently Hyundai offers the Equus, its luxury car, which has seen its market share eroded recently.
According to the South Korean newspaper, Chosun Ilbo, BMW Korea held a separate launching event for its VVIP in Busan for two days just before holding an official event to celebrate the launching of its premium model New 7 series on June 13.
The company invited 100 VIPP customers and their partners who had bought more than three of the maker's cars to the event, where they took test drives in the New 7 series, took a yacht cruise, watched an opera performance and played golf.
Audi Korea also offered 150 customers who bought its luxury car A8 6.0 an opportunity to watch the opera Turandot in royal box seats at the Sejong Center for the Performing Arts.
Hansung Motor, the official sales office for Mercedes-Benz, plans to invite some 400 of its VVIP customers and Lotte Department Store?s premium shop Avenuel? s VVIP customers to its 20th anniversary celebration to be held at the Lotte Hotel on Friday.
Korean car maker Hyundai plans to launch its own line of high end in the future. Currently Hyundai offers the Equus, its luxury car, which has seen its market share eroded recently.
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