New Korean After-work Socializing Trends

The Korean business norm of after-work socializing of office workers is seeing a quiet revolution as the focus shifts from pubs and karaoke bars to gourmet restaurants and cultural events--at least to start the evening

In a survey by South Korea's, JobKorea, which polled 414 office workers, 43.5 % cited gourmet dining as their favorite way of gathering with coworkers.

This was followed by drinking and singing with 18 %, and group excursions like going to amusement parks, skating rinks, and baseball parks with 13 %, while a respectable 10.9 % named activities like movies, concerts and plays.

Gourmet food was top of the list for both men and women with 43.7 % and 42.9 %.

Nevertheless, drinking and singing remained in second place among men with 22.3 %. Women cited cultural performances next with 17.1 %.

Barbecue and sushi restaurants were the places where most groups started the night, things went downhill from there. Next up were pubs or karaoke bars until a still more advanced stage of the evening to do their singing in a dimly lit environs.

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