Hyundai-Kia Affiliate to Expand its Market
Hyundai Autonet Co., Korea's largest car-electronics equipment maker has agreed to export navigation systems to Japan.
The affiliate of Korea's Hyundai Automotive Group aims to enter Japan by end of this year, and sell 200,000 units in the next three years. Autonet also plans to export its products to the United States, Europe and Australia soon.
Autonet said it already began developing the 3.5-inch touch-screen kits designed to target the Japanese market. The products will not only store and display road maps, but also play video games, music and films in MP3 files, according to Autonet. .
Why Japan?
Japan's annual demand for car navigation systems is the world's biggest of 3.5 million units. Most come in with DVD and hard disk drives with road maps.
I'm told that Autonet plans to enter the Japanese market by offering a competitive product at less than half the price of those currently available in Japan.
Autonet VP Kim Sung-soo notes "We will sell through not only car accessory shops in Japan but also via internet and telephone marketing, network sales, rent car market and electronics shops."
Autonet is one of 28 sister firms of the Hyundai-Kia Automotive Group.
The affiliate of Korea's Hyundai Automotive Group aims to enter Japan by end of this year, and sell 200,000 units in the next three years. Autonet also plans to export its products to the United States, Europe and Australia soon.
Autonet said it already began developing the 3.5-inch touch-screen kits designed to target the Japanese market. The products will not only store and display road maps, but also play video games, music and films in MP3 files, according to Autonet. .
Why Japan?
Japan's annual demand for car navigation systems is the world's biggest of 3.5 million units. Most come in with DVD and hard disk drives with road maps.
I'm told that Autonet plans to enter the Japanese market by offering a competitive product at less than half the price of those currently available in Japan.
Autonet VP Kim Sung-soo notes "We will sell through not only car accessory shops in Japan but also via internet and telephone marketing, network sales, rent car market and electronics shops."
Autonet is one of 28 sister firms of the Hyundai-Kia Automotive Group.
Comments
Post a Comment