New Book on Hyundai Auto Chairman

New Book on Hyundai Auto Chairman, originally uploaded by dsoutherton.

The Challenge of Chung Mong-koo, a book recently published in Korea, traces how the carmaker has successfully overcome past challenges and argues that behind all the achievements and technological growth...was the Hyundai Motor Group chairman.

For those interested in obtaining a copy I'm in the process of getting a Korean link to purchase copies. I'll get you one if you wish.

In particular, the book pays attention to Hyundai/Kia’s growing investment in research and development (R&D). Hyundai officials say Hyundai’s R&D budget will increase to $3 billion next year, nearly $1.9 billion for Hyundai Motor and $1.1 billion for Kia Motors, while global car production will reach 3.72 million units.