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Tuesday, August 30, 2005

Coca-Cola, Samsung, and Lee Kun-hee Top Korean Survey

A recent Korea Herald article posted the results of survey. In the survey Korean college students rated Coca-Cola as their favorite brand.

Samsung Group and its chairman Lee Kun-hee as the most favored firm and businessman.

The survey of 603 undergraduates conducted by online employment service provider Powerjob showed that 45 percent of the respondents chose Samsung as the company they most preferred to work at.

Global steel giant POSCO ranked second with 15.6 percent, followed by SK Group with 10.3 percent. Hyundai and CJ ranked fourth and fifth with around 7 percent of the respondents.

Samsung Group Chairman Lee Kun-hee was voted the most respected CEO with 37 percent of the voters' support, while his nephew, CJ Group Chairman Lee Jae-hyun, ranked second with 15.4 percent.

Coca-Cola ranked as the favorite brand with 36.2 percent, while Microsoft Corp. ranked second with 23.4 percent and Samsung third with 20.6 percent.

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