Apple Computer launched its ultra-lightweight i-Pod nano flash memory player recently. The U.S. company holds 50 percent of the global market share with its iPod series.
The i-Pod nano can store up to 1,000 songs or 4 GB, the biggest storage capacity yet for a flash memory player. The new players cost $249 for the 4 GB version and $199 for 2 GB. Thus is about half the price of existing products. Apple president Steven Jobs said the i-Pod nano was the most groundbreaking player since the iPod was launched.
Some experts say the iPod nano owes its low price to Samsung Electronics, the maker of its flash memory.. Memory chips affect more than 50 percent of MP3 players' prices. Some speculate that Apple bought the flash memory chips at a 50 percent discount from Samsung.
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