South Korea's Hyundai Motor expects to sell 15,000 new Sonatas a year in Japan. The new Sonata will hit the Japanese market on Sept. 10.
Hyundai captures less than 1 percent of the Japanese market.
The price of the Sonata ranges from 2.1 million yen to 2.68 million yen. Hyundai has enlisted the endorsement of one of Japan'?s favorite Korean stars, Bae Yong-joon, to promote the car. The actor is the star of the highly popular TV drama Winter Sonata.
Hyundai sold 418,615 cars in the U.S. in 2004 up 4.6 percent, and 2,524 in Japan, far short of its goal of 5,000.
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