According to Chosun Ilbo, Sony has launched an all-out campaign to overtake Samsung Electronics in the North American market with sales promotions, new products and ad campaigns.
The Japanese electronics maker believes it failed to ward off Samsung’s brisk sales growth over the past decade.
To combat the assult, Samsung Electronics' North American headquarters has been working overtime and on weekends to counter the Japanese offensive.
Sony believes its biggest disadvantage compared to Samsung was in the TV market.
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