SK-EarthLink, Inc. has branded itself as HELIO, Inc.
The new mobile brand custom built for young, tech-savvy consumers. The company is a $440 million joint venture between SK Telecom (NYSE:SKM),one of the world's most advanced wireless carriers, and EarthLink(Nasdaq:ELNK), the nation's next generation Internet service provider(ISP).
According to their press release the name HELIO comes from the Heliocentric view, radical when Copernicus promoted it in the 16th century, held that the sun was at the center of thesolar system.
In the same way, HELIO recognizes that for millions ofyoung consumers today, the mobile device is at the center of their lives.
HELIO brings together the strengths of its parent companies withextensive market research to deliver the only premium, custom built mobile experience for young, tech-savvy consumers.
About HELIO
Hello. We're a new mobile brand dedicated to giving young,passionate consumers the type of wireless experience we've beenwaiting for. HELIO launches in the spring of 2006 with mind-blowing devices and services and uncompromising, straightforward pricing andcustomer care. As a joint venture between SK Telecom, the world's most innovative wireless carrier, and EarthLink, the next generation Internet service provider,
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