New Book on Korean Entrepreneurialism

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Vista, California November 3, 2005— Don Southerton, president and CEO of Bridging Culture™ has announced the release of his new book on early entrepreneurialism in Korea.

Intrepid Americans: Bold Koreans--Early Korean Trade, Concessions, and Entrepreneurship, Southerton’s second book on entrepreneurship, focuses on early business and commercial interactions between Americans and Koreans over a century ago. In an often overlooked aspect of history, Southerton argues that many Koreans benefited from social-economic transformation that dominated late nineteenth century East Asia. These bold Koreans accepted change, entered the free market system, operated businesses, and embraced capitalism.

Within the book, author Don Southerton provides captivating insights into the opening of Korea to the West and subsequently the impact of intrepid American capitalists, concessionaries, and missionaries in transforming Korea. These glimpses presented through numerous photographs, illustrations, narratives, commentary, and comprehensive appendixes will give the reader a greater appreciation into the recent South Korean economic progress.

About the Author
Don Southerton is a long-time student of entrepreneurship, business, and cultural history. His current academic research focuses on American business endeavors linked to South Korea--specifically, the impact of culture and norms within business organizations. Professionally, Southerton seeks to translate his studies and insights into writings, lectures, and workshops. Moreover, Southerton maintains an active schedule overseeing a consulting firm that optimizes teamwork, strategic alignment, and communication within corporations both in North America and Korea. Published works by Southerton include numerous articles and a related book on business history: The Filleys: 350 Years of American Entrepreneurial Spirit

Intrepid Americans: Bold Koreans--Early Korean Trade, Concessions, and Entrepreneurship is now available at www.iuniverse.com or phone 1-800-AUTHORS.