Japanese imports to Korea are not unusual. Toyota's luxury brand Lexus is the most popular. Honda, too, hopes to make greater inroads by lauching its luxury Acura line in Korea.
Korea Herald
Honda Korea launched its premium sedan Legend (marketed as a Acura is the U.S.) on the Korean market yesterday, a move that the automaker hopes will infuse momentum into the relatively sluggish sales of Japanese automobiles here.
"Over the past two years, Honda Korea has won 5,500 customers with two best-selling models, CR-V sports-utility vehicle and Accord sedan. The company will expand its customer base and sales network with the introduction of the Legend," Honda Korea head Chung Woo-young said at a news conference held at a hotel in Seoul.
Chung said the local unit of the Japanese carmaker will open its fifth dealer shop in Bundang, south of Seoul, in the second half of this year and increase the total to 10 by the end of 2007 as part of efforts to strengthen its sales network and market share.
The Legend is the fourth-generation model after two decades of innovation since its debut in Japan in November 1985. The price is set at 67.8 million won ($71,400), and Honda aims to sell as many as 1,000 units per year
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