My Koreans friends love to cyber network. Most use Cyworld to post their lives on the Internet. SK's Cyworld will soon arrive in America... I curious how boldly they will lauch the service in the U.S. In Korea, Cyworld was launched with massive advertizing and a huge promotional campaign.
In a bold attempt to pry open the world's digital heartland, Korea's leading portal service operator SK Communications will formally launch its Cyworld online social network service in the United States next month.
"Cyworld will kick off its commercial service in the middle of August with an official party and media events," Park In-hwan, vice president of corporate strategy at SK Communications, told The Korea Herald.
SK Communications operates Cyworld, one of Korea's most successful internet services which specializes in social networking. With the formal launch of Cyworld in the United States, SK Communications aims to secure a foothold in the biggest internet market in the world as part of its global expansion strategy.
SK Communications, an online portal unit of SK Telecom Co., enters the U.S. market in the middle of August this year through its popular Cyworld social network service, amid heightening expectations about reactions from its potential American rivals such as MySpace.com and Facebook.com.
The debut, the timing of which has been widely speculated in Korea and the United States, is expected to spark a keen interest from potential American rivals, especially top social networking sites such as MySpace.com and Facebook.com
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