Wednesday, February 21, 2007

Bridging Culture ™ Changes Name to Bridging Culture Worldwide: New Name Reflects Firm's Recent Global Focus

La Jolla, CA (PRWeb) February 16, 2007 -- Don Southerton, CEO and president of Bridging Culture, recently announced that the firm has changed its name to Bridging Culture Worldwide (BCW). Southerton notes, "the name change reflects BC's growth and presence outside North America." The BCW CEO also points out, "globalization requires management gain greater insights into diverse cultures and business norms."

With regard to BCW's recent global focus, Southerton explains that as Korean firms expand internationally their host country team members can benefit from insights into Korean norms and expectations. In addition, expatriate teams need to localize and develop an understanding of local norms, customs, and workplace. BCW programs are designed to provide teams with the skills and support to overcome cross cultural challenges.

Bridging Culture Worldwide is a La Jolla, California-based global firm, which offers training programs and consulting to help management and employees appreciate and understand Korean culture and business relations. BC programs focus on optimizing communication within organizations both in North America, South Korea, and globally.


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