|Korean Cars Drive to the Top: A Look at the Korean Car Industry|
By Don Southerton, President and CEO, Bridging Culture Worldwide
Wednesday, September 9, 2009
The Korea Society
Upon their arrival in America during the mid-1980s, Korean cars were met with late-night comedians poking fun at their quality and durability. Such sentiments seem antiquated today with Hyundai and Kia ranking highly in quality and consumer confidence. The Hyundai Genesis even picked up the 2009 North American Car of the Year award. Add all of this to spectacular sales figures, and it's easy to see that Korean cars have come a long way.
What has lead to such recent successes? Don Southerton, author and Korean global business expert, will share insights into the Korean car industry, Hyundai and Kia Motors, and their amazing drive to the top of the market.
$20 for members and students, $30 for nonmembers
Don Southerton, president and CEO of Bridging Culture Worldwide, is an adviser, consultant, and trainer for many of the top Korean-based corporations with business operations in America, as well as major Western firms that have ventures in Korea. Southerton writes and comments extensively on modern Korean business culture and its impact on global organizations. His latest work is Chemulpo to Songdo IBD: Korea's International Gateway. He has a B.A. and M.A. in history from the University of Colorado, Denver.