Monday, November 30, 2009

Bridging Culture Worldwide Develops Hyundai Motor Korean Culture and History DVD


Carlsbad, CA. December 2, 2009 Bridging Culture Worldwide (BCW) recently developed a comprehensive storyline and content for an interactive computer-based training program (CBT), Inside Hyundai. Developed for Hyundai Motor Company Global Business Division, the CBT is an informative, highly interactive program that offers insightful information into Hyundai Motor Company and Korea. The CBT will be offered in DVD format across the global HMC organization.

BCW CEO Don Southerton was responsible for crafting the CBT’s extensive subject matter including an overview of Korea’s rich heritage, contemporary society, and recent achievements. In addition, the CBT provides insights into Hyundai culture and the global organization. Southerton notes, “An outcome of the program will be a deeper understanding of Korea-based Hyundai Motor Company including its history, awards, and accolades. The CBT DVD has been translated into 7 languages and will be shared across the global network of over 6,000 dealers and distributors.”

Southerton commented that plans are underway to offer similar CBT and web-based programs for additional Hyundai Kia Motor Group sister companies.

Bridging Culture Worldwide is a California-based global firm that offers training programs and consulting to help management and employees appreciate and understand Korean culture and business. BCW programs focus on optimizing communication within organizations both in North America, South Korea, and globally.

Online version of Press Release


Don Southerton


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