By Don Southerton, BCW Editor
On Wednesday May 9, 2012, I'll be a speaker for the World Trade Center San Diego Asia Desk Business Series: Korea. Also speaking at the event will be Moonsung Kang, Ph.D from Korea University’s Division of International Studies.
I'll be sharing insights on how to benefit from the U.S--Korean Free Trade Agreement, including finding the right Korean partner, structuring your market entry strategy, and ways to avoid common pitfalls.
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About Don Southerton
When Fortune 500 companies, top Korean Groups, leading international law firms, and elite consultancies, such as Bain and Monitor, look for Korean-facing business strategy, coaching, and advice—they turn to Bridging Culture Worldwide and Don Southerton.
With over 35 years’ experience, Don Southerton is the definitive authority on Korean-facing global business--from automotive, golf, and QSR sectors to New Urbanism and Green technology. When problems and challenges surface in development, launch, or fulfillment, we provide sound solutions and comprehensive strategies.