For Immediate Release
Southerton notes, “Today we are witnessing a remarkable transformation in Hyundai and Kia Motors’ brand image and sales are at record pace. This accomplishment was decades in the making. Hyundai and Kia Motors: The Early Years and Product Development shares the story behind this success.”
The eBook will be available through Amazon, Kindle, iBook, and most digital media services.
About the Author
Don Southerton has held a life-long interest in Korea and the rich culture of the country. His previous books center on culture, entrepreneurialism, and early U.S.-Korean business ventures. Southerton also extensively writes and comments on modern Korean business culture and its impact on global organizations. His firm, Bridging Culture Worldwide, provides consulting, training, and strategy on Korea-facing global business.
Author Don Southerton Announces Release of Hyundai and Kia Motors: The Early Years | PRLog