For Immediate Release
Denver, Colorado January 2, 2013 Korea global business expert Don Southerton has released his
latest new publication, an eBook titled Korea Facing: Secrets for Success in
Korean Global Business. Southerton notes "With ever-growing number of
people employed by Korean-based companies outside of South Korea this book
will provide western teams and management with a strategy and skills to
succeed." Topic covered in the ebook include working with Korean
expatriates, managing business partnership expectations, Korean market entry, and understanding the
Korean decision making and thought process.
Readers will find Korea Facing differ from most books on Korean
business with the target audience global teams working outside South Korea and
not those employed in Korea, although they, too, will benefit from its content.
The author further explaining, "Likewise, if your firm provides services
or products to a South Korean overseas subsidiary this book will be beneficial
and offer tactics to strengthen and maintain the relationship."
Finally, Southerton points out a third group that will benefit,
"If your company has significant business in Korea, but leadership and
headquarters are located in the West, the book will offers key management
suggestions on how best to deal with pressing issues and challenges that
surface."
About the author
When Fortune 500 companies, top Korean Groups, leading
international law firms, the media, and elite consultancies like Bain and
Monitor look for Korean-facing branding, business strategy, coaching, market-entry,
and advice-they turn to Don Southerton.
With over 35 years' experience, Don Southerton is the
definitive authority on Korean-facing global business and branding--from
automotive, golf, and QSR/ food sectors to New Urbanism and Green
technology. When questions surface in
development, launch, or fulfillment, we provide sound research, solutions,
Building on a life-long interest in Korea and the rich
culture of the country, Southerton has authored numerous publications with
topics centering on culture, new urbanism, entrepreneurialism, and early
U.S.-Korean business ventures.
Southerton also extensively writes and comments on modern
Korean business culture and its impact on global organizations.
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