For Immediate Release
Denver, Colorado January 2, 2013 Korea global business expert Don Southerton has released his latest new publication, an eBook titled Korea Facing: Secrets for Success in Korean Global Business. Southerton notes "With ever-growing number of people employed by Korean-based companies outside of South Korea this book will provide western teams and management with a strategy and skills to succeed." Topic covered in the ebook include working with Korean expatriates, managing business partnership expectations, Korean market entry, and understanding the Korean decision making and thought process.
Readers will find Korea Facing differ from most books on Korean business with the target audience global teams working outside South Korea and not those employed in Korea, although they, too, will benefit from its content. The author further explaining, "Likewise, if your firm provides services or products to a South Korean overseas subsidiary this book will be beneficial and offer tactics to strengthen and maintain the relationship."
Finally, Southerton points out a third group that will benefit, "If your company has significant business in Korea, but leadership and headquarters are located in the West, the book will offers key management suggestions on how best to deal with pressing issues and challenges that surface."
About the author
When Fortune 500 companies, top Korean Groups, leading international law firms, the media, and elite consultancies like Bain and Monitor look for Korean-facing branding, business strategy, coaching, market-entry, and advice-they turn to Don Southerton.
With over 35 years' experience, Don Southerton is the definitive authority on Korean-facing global business and branding--from automotive, golf, and QSR/ food sectors to New Urbanism and Green technology. When questions surface in development, launch, or fulfillment, we provide sound research, solutions,
Building on a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on culture, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.
Southerton also extensively writes and comments on modern Korean business culture and its impact on global organizations.