Korea Perspective offers a
road map to avoid common pitfalls while overcoming challenges, addressing
issues that frequently surface with Korea.
Golden, Colorado (PRWEB)
February 02, 2015
Korean global business
consultant Don Southerton has released his latest publication, titled Korea
Perspective. Southerton notes, " As a result of my interacting with Korea
facing business on an almost daily basis, Western overseas teams, as well Korean
leadership and teams, have openly shared their challenges and pressing
concerns. In turn, I have worked to provide them with a framework, strategy,
and solutions. This book is based on these daily interactions.”
The intended audiences,
the author points out, are Westerners employed by Korean-based companies
outside South Korea, firms providing services or products to a South Korean
overseas subsidiary or operations and global companies that have significant
business with a Korean company.
Southerton adds, “All in
all, this book offers a road map to avoid the pitfalls, navigate around the
roadblocks, and thrive.”
Korea Perspective is
available through Amazon Kindle, Nook and most popular booksellers.
About the author
Don Southerton has a
life-long interest in Korea and the rich culture of the country. He has
authored numerous publications with topics centering on culture, new urbanism,
entrepreneurialism, and early U.S.-Korean business ventures. Southerton also
lectures extensively and writes and comments on modern Korean business culture
and its impact on global organizations.
He is a frequent
contributor to the media (WSJ, Forbes, CNN Fortune, Bloomberg, Automotive News,
Korea Times, Korea Herald, Yonhap, Korea Magazine, and FSR) on Korea facing
business and culture. He heads Bridging Culture Worldwide, a Golden, Colorado
based company that provides strategy, consulting and training to Korea-based
global business. An avid martial artist, Southerton has pursued the study and
practice of Korean traditional arts for more than forty years.
The author is available for
media interviews.
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