Weekend Read 5: Hyundai Assurance

Don Southerton

I’d like to share the story behind what has become a cornerstone for Hyundai and Kia Motors. 

Please enjoy this weekend’s read, “The Hyundai Advantage, Creative Marketing and America’s Best Warranty—The Story Behind”

“A bold creative marketing ’10-year / 100,000-mile Warranty’ program was first introduced in the U.S. in 1998…not by Detroit’s Big 3 or the growing number of Japanese brands, but by Korean automaker Hyundai Motor.”

Here is the LINK http://www.bridgingculture.com/assets/advantage1998.pdf

​​​​​​​In my trip to SoCal this week, clients were asking about previous Weekend Read 1-4. No problem, go to: Case Studies

http://www.bridgingculture.com/what-we-do.html

###