As a trusted friend constantly reminds me, “Don, you look at situations differently—from a Korean perspective—then provide us with solutions and workarounds.” Others, too, like to refer to me as a Korea Whisperer.
This noted, it's important to determine the best business tactics and strategy from a cultural perspective, as well as keep in mind the norms that come into play in day to day business.
Ensuring success and sustainability in dealing with Korea-facing business partnerships will require well-communicated expectations and a 2020+ cross-cultural understanding. In particular, any business plan and strategy needs to consider not only the differences in the cultural realities between the West and Korea, but also the unexpected such as COVID-19.
This is where I can help as a Korean business advisor—providing solutions and perspectives—echoing my opening statement.
Questions? I’m also open to discussing new opportunities.
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