Hint #2 – Reading Between the Lines

 I’m Don Southerton, and for over two decades I’ve advised executives, teams, and organizations navigating the complexities of Korean global business.

With the release of my newest book, Korean Business: Challenges and Solutions – 25 Workplace Hints for 2025, I’ll be sharing a special 7-part Mini-Series.

Each post will highlight a practical, real-world “hint” to help leaders and teams succeed in Korea-facing business—from decision-making and hierarchy to trust-building and cultural nuances.

Follow along in the coming days for exclusive insights from my book

Hint #2 – Reading Between the Lines

In Korea, a polite “yes” doesn’t always mean agreement.

It may mean:  “I hear you.” “I’ll consider it. And   “ if possible,”  Or even, “I disagree, but won’t say it directly.

The key is to listen for what isn’t said—hesitations, vague phrasing, or repeated deferrals.  Learn to interpret these nuances, and you’ll avoid costly misunderstandings.

Cross-cultural success depends on hearing the context behind the words.

From my latest book.


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https:// www.bridgingculture.com


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